The Row Bags: The Complete Guide to the Collection
Look at most high-end bag and it tells you its maker before you have finished looking. The Row does exactly the reverse, and that lone decision explains practically everything in how its handbags are designed, priced and traded on. The brand was set up in 2006 by Mary-Kate and Ashley Olsen and titled after Savile Row in London, the street that gave tailoring its vocabulary of restraint. Headquarters sit in New York City, alongside a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Its own boutiques sit in Los Angeles, New York, London, Paris and Amagansett, and the rest of the business goes through the brand’s own webstore and a short list of stockists. The rest of this piece is a row bags overview: the families that actually matter, the specifications that separate them and what each costs. Because the brand issues no official list of prices, every figure below is a market price observed in 2026 rather than an official price.
Placing a The Row Bag With No Branding to Go On
The line carries no exterior logo plaque and no monogram, so you identify these bags by silhouette, proportion and construction instead. Low on the side of the bag you will find a small, discreet exterior stamp designed to blend into the leather rather than interrupt it, with a second stamp inside. Palladium-plated hardware comes matte or brushed, taking light in rather than scattering it around the room. Linings are treated as materials in their own right, with nappa, lambskin, calfskin and cotton herringbone appearing where most houses would print a logo jacquard. Tailoring at the label is the row handbag read by line rather than label, and the same instinct carries straight across to the bags. Made in Italy is given on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.
- Nothing branded outside: no plaque, no monogram, no logo-stamped hardware
- Matte or brushed palladium-plated fittings instead of high-polish gold tone
- Nappa, lambskin, calfskin or cotton herringbone linings
- A single small stamp low on the outer side, with a crisp stamp inside
The Margaux Family, and Why It Is Hard to Buy
The Margaux is the shape most buyers think of first, and right now it is the trickiest corner of the collection to shop. At an observed $3,650, the Soft Margaux 10 combines 100 percent calfskin in a matte grained finish with a cotton herringbone lining, at 10 x 7 x 7.5 inches and a 5-inch handle drop. Closure is an interior toggle, the side gussets are belted, protective metal feet support the base, and a removable shoulder strap comes with it. The Soft Margaux 12 repeats that construction at $4,350, measures 12 x 9 x 7.5 inches, and adds a zip pocket. A different proposition is the Margaux Shoulder 12 at $4,900, pairing a lambskin lining and elongated tubular handles with the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. Selfridges carries a Margaux 17 in leather and canvas, and a Soft Margaux 15 is also around, although neither has a reliable retail price. During 2025 the original was pulled from third-party retailers, and the Soft and Shoulder versions now fill its place on the brand’s own site; that it has been discontinued is widely reported but has never been officially confirmed by the brand.
Totes, Top Handles and Shoulder Bags
The Park family is the volume engine of the line and the most common first purchase. The N/S Park Tote goes Small at $1,550 to $1,620, Medium at $1,650 to $1,950 and Large at $1,990 to $3,250, and the spread inside each size tracks material and finish rather than capacity. Small and Medium Park Tote run $1,450 to $1,620, the Park Tote Three takes $1,750 to $2,400, and $2,490 gets you the XL Park Tote. Prices for a The Row tote bag rise steeply at the top: Marlo 14 $5,300, the Alger Tote $4,900, the Marco Bag $6,900. In the top handles it is suede that bites hardest: $3,850 for India 10.00 in leather against $5,370 in suede, and Agnes 15 at $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Ida is $3,990, Elise and Agnes 12 both $4,400 and the Iowa Duffle $5,180, while Idaho holds the value end at $1,420. The range across shoulder styles is equally broad: Lori $1,350, the 90’s Shoulder $1,450, Alix $1,900, Parker $2,900 and Jean Shoulder $3,900.
Small Bags, Clutches and the Entry Tier
The most affordable row handbags are not pared-back versions of the expensive ones, they are smaller problems solved with the same care. At $1,090 the 90’s Bag has become the collection’s low-key cult favourite; the Half Moon is observed at $1,390, and one stockist shows a leather variant at $1,690. Sources conflict on Half Moon dimensions, so the official 8 x 13.5 x 2.5 inches is the figure to work from and slight disagreement elsewhere is to be expected. The amount of work at the cheaper end shows best in the Bourse Clutch at $1,590, with its calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. Lower down are the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Above it are the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.
Three Price Bands at a Glance
Three bands describe the collection well enough to shop by, and they hold across every category. The entry band covers roughly $590 to $1,500, and this is where most buyers first encounter the brand. The middle band, roughly $1,550 to $3,500, holds the Park totes, most shoulder bags and the better clutches. The top band, roughly $3,600 to $6,900, is where the Margaux family, the India and Agnes top handles and the Marlo totes live. One rule cuts across all three, because suede consistently carries a premium over calfskin on the same silhouette. Simpler still is the second rule, namely that the number in a bag’s name is its width in inches.
| Band | Observed range, 2026 | Example bags |
|---|---|---|
| Opening | $590 up to $1,500 | Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390 |
| Middle | $1,550 up to $3,500 | N/S Park Tote Small $1,550, Bourse Clutch $1,590, Parker $2,900 |
| Upper band | $3,600 to $6,900 | Soft Margaux 12 $4,350, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
Archive Models You Will Only See on Resale
Discontinued shapes account for a large part of the label’s reputation, so knowing them transforms how you read the secondary market. Start with the Bindle, a suede shape with raw-cut trims, a knotted detail and an open top reported to have retailed around $1,190, then the Bindle Three, whose padded handle and removable inner pouch are observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. Polished saddle leather, a top zip, a hidden shoulder strap and decorative stitching make up the Devon, a compact structured top handle. At approximately 9 x 12.5 x 5.25 inches, the Camden brings together grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets. Also doing the rounds are the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which carry reliably documented retail figures.
Resale Values, Authentication and Care
The resale picture is stronger than most, and it should be read as observed market behaviour rather than investment advice. In the Rebag CLAIR 2025 report The Row recorded 97 percent brand-level value retention, crossing into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. At model level the figures climb higher, with the N/S Park Tote strongest at 146 percent, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Not everything appreciates, though, and canvas, nylon, sisal and seasonal-colour pieces routinely discount, with the strength concentrated in black and neutral calfskin in the signature shapes. Anyone hunting The Row for sale second hand needs to know that the brand operates no public authenticity coding, so judgement depends on stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Care follows the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.